We asked some of our favourite London creatives to tell us how CYRE smells to them.

Here are their candid reactions.

About our cast:

Romain Cassella is the head of the fashion and design communications agency MAY Concepts and a lecturer.

Sarah Katheryn Cleaver is a writer and researcher and the founder of Zodiac Film Club, London’s go-to for good looking films and complex female characters.

Tola Ojuolape is a designer and the head of Tola Ojulape studio, a design studio focussed on materiality and aesthetics for contemporary brands globally.

Born in Lebanon, Cyma Habib is a London based strategy consultant with a passion for travel and fashion. 

Jakub Zak hails from Vancouver and is a designer of collectible furniture and interiors.